Sunday, 15 May 2011
Thursday, 21 April 2011
A Match Made in Peterborough
Didn't we have a lovely time the day we went to Kiddicare?
Last week the lovely Kiddicare graciously gave us giant floorspace in their store to display our yummy stuff. Our intrepid ambassadors Mark, Gill, Kate and Karen, trekked to Peterborough with our loot crammed into the jumbo Cosattomobile. Off to sprinkle a bit of Cosatto magic. Brrrrrrrrm.
Kiddicare were ideal hosts, laying on a spread and making the gang feel welcome while they whizzed up a wondrous world. Creating madly from dawn till dusk, the gang created six stunning roomsets bursting with Cosatto joy. Amid much curiosity and excitement, customers were sneaking past the barriers to see more. Who can blame them? It's a feast for the eyes. On unveiling there were gasps and grins. Not to mention one blue paint drenched Mark.
Well done guys! Kiddicare - ta for having us.
Tuesday, 8 February 2011
STOP PRESS: COLOUR IS COOL
Tell us something we don’t know.
A bright, tropical little birdie tells us we are so on trend. We always knew that.
Colour Blocking the Cosatto Way…
Colour has always been in season for Cosatto. We’re the maverick colouristas of the pushchair scene. You know this, (you wouldn’t be reading this if you didn’t know your brights from your blacks), we know this and the catwalks are slowly catching up. So, guess what we have gone and done. We’ve cranked up Cosatto colour-blocking a notch further this season, just to spell it out. Catwalks, feel free to follow suit.
Tired of insipid dull pushchairs? Ditto.
Too much mundane and pale? Welcome to the world of Cosatto colour.
Rock the Rainbow, Cosatto Style
Everyone knows having a baby is cause to celebrate. It’s a whole new person turning up on this planet. That is a big deal. Why would anyone hole baby up in drab dull tones? We wouldn’t dress little one in head to toe black, or design a steely grey nursery, so why the bleak pushchairs people? We want a carnival of colour to welcome little one. We love look-at-me bold brights that proclaim joyfully our precious new arrival. “Yo! I’m here”. This is the beautiful bursting beginning. Life is colour. You know it, Cosatto knows it and baby knows it. Here’s how:
• “As color vision begins to develop, babies will see red first—they will see the full spectrum of colors by the time they reach three months of age.”
• “Infants start to develop the ability to see in colors very quickly. At one week after birth, they can see red, orange, yellow and green”.
Phew. Thanks Professor Cosatto (take off lab coats).
But we see it more like this:
• “I can jump higher in my red stockings….I like my red stockings the best”
Red is Best by Kathy Stinson
Colour is Cosatto’s raison d’etre.
And now…it’s everywhere, on catwalks, high street, telly box thing, interiors…
Let Cosatto lead the roll call of colour.
We are reet excited about our yummy new colour-blocking, candy-tastic Yo! Strollers.
With sizzling colours and a clashing ‘on trend’ palette, they are just so this season sweetie. We’re northern nursery know-alls, you know. We dig a vibrant bold palette we do. Finally, after season, upon season, of muted soft tones (yawn…) the catwalks have exploded with an uproar of colour. Yippee. Yo! is the supermodel of the Cosatto catwalk (and pavement). Sweetshop brights clash with candy craziness to set your morning stroll ablaze. Pick and mix:
Strike a pose...
The Yo! fruit salad is a feast for the eyes. Yum yum…A dazzling sunburst of flamingo pink and mouth-watering tangerine. We go all sherbet dippy for this sweetie.
Bring a block of emerald drama to your streets with mint humbug. Spring into action with a flash of glossy, grassy green. Green says GO. Life in the fun lane, not the monotonous mile.
Cosatto’s Colour Crusade
You want to rock this seasons trends – why can’t little one? Be a designer-duo, cutting a cutie dash through the graphite crowd. Nothing says new baby like an all out rainbow riot.
That is all.
Wednesday, 20 October 2010
As well as our normal Cosatto Stand (at D2), we’re also sponsoring the Cosatto Coffee Stop, a haven after all that walking around and exhibit viewing, where you can take five minutes out and put your feet up and relax!
If you’ve already got your ticket, come on over to our stand and say, ‘Hi!’, as we have some fun stuff planned throughout the duration of the exhibition. Make sure you keep an eye on our Twitter account, @Cosatto_tweets, to keep up-to-date with all the exciting happenings!
Signifying the ‘Freebies’ part of the three ‘fs’ in the title, (your favourite part, we know!) We’ve got 150 goody bags to give away to mums and dads this weekend! (50 each day). If you’d like to nab yourself some fab Cosatto goodies, all you have to do is go up to one of the Cosatto team at our stand (D2) and say, “I'm a Cosatto mum. Gimme a goody bag". It’s as simple as that! When they’ve gone, they’ve gone, so get ‘em fast, we predict a mum and dad stampede!!
Make sure you go to our stand for the goodie bags, at D2, not the Coffee Stop as the baristas won’t have any bags to give you and we’d hate for you to be disappointed!!
For all you Gadget Dads and Wired Mommas, we’re going to have our own “Cosatto Coffee Stop” check in, lets get a parental swarm on the go and see if we can’t get the official, elusive and much coveted Foursquare badge!
We’re going to be running Spotify throughout the duration of the event, please suggest some songs you’d like to hear to either our @Cosatto_tweets Twitter account, our ClubCosatto Facebook page or even, just comment under this post. (We’ve already selected Girls Aloud – Something Kinda Oooh) ;-)
Cosatto will be hiding vouchers for the Coffee Stop, which you can exchange for drinks and muffins! Make sure you keep a watchful eye on the Twitter and Facebook accounts as we’ll be announcing the times when they’ve been secretly stowed away for you to find at the stand.
If you’ve not got your ticket yet, you’ll be pleased to know that Cosatto are offering their Twitter followers a chance to get their hands on a pair, so you and a friend can enjoy a day at the show.
All you need to do is tweet, “RT @Cosatto_Tweets: I’m a Cosatto Mum & I want tickets to #TheBabyShow” and we’ll select winners from all those who enter. If it's too close to the event to post them, we'll meet you at the show.
Good luck from all the Cosatto team and hope to see you at the show! :-)
Saturday, 31 July 2010
September sees the launch of this fabulous new 3 in 1 Combi pushchair! It's 3 handy modes, carry cot, pushchair and infant carrier car seat -with a forward and rear facing seat this fantastic new Cosatto Combi is destined to be a hit -we think so anyway :-).
Wednesday, 2 June 2010
We're so excited -it's a brilliant opportunity to showcase our furniture collections in a small but perfectly formed space!
Monday, 31 May 2010
Ok so I’m breaking all the rules of social networking by shamelessly ranting on about how wonderful my company’s product is. The problem is I really BELIEVE it is and think I should say now so people looking for a good pushchair get to know too -that's what marketing is right? Sorry IF in the world of Twitter and blogging "selling” is a no no but I just can’t contain myself and you can take it or leave it right ?
So here goes….
Of course as the Creative Director of Cosatto I believe in our products and am bound to push them but it wasn’t until last weekend when I met a bunch of the 20,000 or so expectant families at The Baby Show NEC that I realised just HOW GOOD a solution the Cosatto Cabi 3 in 1 Combi is for real life new parents.
EASE OF USE
Firstly, it would seem that most first time (and some second time) parents are very apprehensive about how easy a pushchair is to use. Particularly with a product that essentially has 3 different “modes” mums and dads are concerned about how easily they will be able to change over the modes and make sure that their precious new arrival is super comfortable at all times. The Cabi is impressive as all it modes: infant carrier, pram body and pushchair seat all attach on and off the chassis in the same way (with the flick of 2 little buttons) something that instantly puts new parents minds at rest.
Another key thing with the Cabi is that it the pushchair seat can face you when you want to keep an eye on junior or spend valuable time talking and bonding with them OR it can face forwards so they can watch the world go by as they get bigger and more nosey!
The reclining seat has 3 different positions and slides into position silently (so no accidentally waking baby) –as some reclines work on a noisy ratchet system this is great selling point!
I thoroughly enjoy showing people the 3 step simple fold and absolutely brim with smugness as I clicked the chassis back into an upright position with a single flick of the wrist –they were AMAZED!!
LIGHTWEIGHT CHASSIS & SLIMLINE FOLD
When people are buying a Combination pushchair it seems they almost expect a heavier bulkier chassis to come with the added functions –not with the Cabi!! Once folded I got them to feel just how light the frame was –how easy it would be to bung it in the boot or stash it into the rack on a bus or train. At 6kg it’s lighter than most simple umbrella fold buggies or strollers.
The Cabi will even fit into the boot of small cars such as the Fiesta and the Ka. It has VERY easily detachable wheels which not only makes the fold shorter it also means you can easily to clean the wheels AND gives you the option to stash them in a carrier bag and saves the boot from getting muddy.
Most brands sell their pushchairs separately and this soon bumps up the overall spend for the customer! We include all the available accessories in the package so there’s no hidden costs for you. The Cabi comes complete with:
Cosy Toes –with a zip off liner for warmer weather and a fleecy pocket to keep their fingers toasty! Plus fleece backed chest pads to keep them super comfy on the go.
Changing Bag –with zip fastener and including waterproof changing mat and messy bag.
Raincover –in high quality PVC to cover all modes.
As if all this isn’t enough to convince people then we remind people that ALL Cosatto products come with a…….
FREE 4 YEAR GUARANTEE!! For complete peace of mind until the little one doesn’t need the pushchair any more!
And that my dear blog readers is why I just can’t HELP but brag about our fantastic Cabi 3 in 1 Combi!
PS: THE DESIGN IS JUST GORGEOUS TOO!
Unbelievably (as I’m the one who heads up the brand identity and design of the fashion, colours & fabrics that adorn our wonderful stuff I have COMPLETELY forgotten to mentio…..
The Cabi is also BRIMMING with PERSONALITY –if like us you want a stylish alternative to the plain and sporty look most other baby stuff brands offer, look no further!
True to Cosatto’s style and design philosophy the Cabi comes in 3 gorgeous designs.
Walk in the park –a rich chocolate with deep orange highlights and adorned with cute and simple trees.
Out On The Town – a stylish charcoal grey with famous city icons such as the Eiffel Tower, the London Eye and the Empire State building –great for urban explorers!
Free As A Bird –just perfect for girly girls in a stylish shade of aubergine with deep raspberry pink highlights –girly but not too twee!
Check out the details and technical spec at http://www.cosatto.com/products/pushchairs/3in1-combis/cabi/007284