Ok so I’m breaking all the rules of social networking by shamelessly ranting on about how wonderful my company’s product is. The problem is I really BELIEVE it is and think I should say now so people looking for a good pushchair get to know too -that's what marketing is right? Sorry IF in the world of Twitter and blogging "selling” is a no no but I just can’t contain myself and you can take it or leave it right ?
So here goes….
Of course as the Creative Director of Cosatto I believe in our products and am bound to push them but it wasn’t until last weekend when I met a bunch of the 20,000 or so expectant families at The Baby Show NEC that I realised just HOW GOOD a solution the Cosatto Cabi 3 in 1 Combi is for real life new parents.
EASE OF USE
Firstly, it would seem that most first time (and some second time) parents are very apprehensive about how easy a pushchair is to use. Particularly with a product that essentially has 3 different “modes” mums and dads are concerned about how easily they will be able to change over the modes and make sure that their precious new arrival is super comfortable at all times. The Cabi is impressive as all it modes: infant carrier, pram body and pushchair seat all attach on and off the chassis in the same way (with the flick of 2 little buttons) something that instantly puts new parents minds at rest.
Another key thing with the Cabi is that it the pushchair seat can face you when you want to keep an eye on junior or spend valuable time talking and bonding with them OR it can face forwards so they can watch the world go by as they get bigger and more nosey!
The reclining seat has 3 different positions and slides into position silently (so no accidentally waking baby) –as some reclines work on a noisy ratchet system this is great selling point!
I thoroughly enjoy showing people the 3 step simple fold and absolutely brim with smugness as I clicked the chassis back into an upright position with a single flick of the wrist –they were AMAZED!!
LIGHTWEIGHT CHASSIS & SLIMLINE FOLD
When people are buying a Combination pushchair it seems they almost expect a heavier bulkier chassis to come with the added functions –not with the Cabi!! Once folded I got them to feel just how light the frame was –how easy it would be to bung it in the boot or stash it into the rack on a bus or train. At 6kg it’s lighter than most simple umbrella fold buggies or strollers.
The Cabi will even fit into the boot of small cars such as the Fiesta and the Ka. It has VERY easily detachable wheels which not only makes the fold shorter it also means you can easily to clean the wheels AND gives you the option to stash them in a carrier bag and saves the boot from getting muddy.
Most brands sell their pushchairs separately and this soon bumps up the overall spend for the customer! We include all the available accessories in the package so there’s no hidden costs for you. The Cabi comes complete with:
Cosy Toes –with a zip off liner for warmer weather and a fleecy pocket to keep their fingers toasty! Plus fleece backed chest pads to keep them super comfy on the go.
Changing Bag –with zip fastener and including waterproof changing mat and messy bag.
Raincover –in high quality PVC to cover all modes.
As if all this isn’t enough to convince people then we remind people that ALL Cosatto products come with a…….
FREE 4 YEAR GUARANTEE!! For complete peace of mind until the little one doesn’t need the pushchair any more!
And that my dear blog readers is why I just can’t HELP but brag about our fantastic Cabi 3 in 1 Combi!
PS: THE DESIGN IS JUST GORGEOUS TOO!
Unbelievably (as I’m the one who heads up the brand identity and design of the fashion, colours & fabrics that adorn our wonderful stuff I have COMPLETELY forgotten to mentio…..
The Cabi is also BRIMMING with PERSONALITY –if like us you want a stylish alternative to the plain and sporty look most other baby stuff brands offer, look no further!
True to Cosatto’s style and design philosophy the Cabi comes in 3 gorgeous designs.
Walk in the park –a rich chocolate with deep orange highlights and adorned with cute and simple trees.
Out On The Town – a stylish charcoal grey with famous city icons such as the Eiffel Tower, the London Eye and the Empire State building –great for urban explorers!
Free As A Bird –just perfect for girly girls in a stylish shade of aubergine with deep raspberry pink highlights –girly but not too twee!
Check out the details and technical spec at http://www.cosatto.com/products/pushchairs/3in1-combis/cabi/007284