London, Paris, New York….BoltonSTOP PRESS: COLOUR IS COOL
Ahem….pardon?
Tell us something we don’t know.
A bright, tropical little birdie tells us we are so on trend. We always knew that.
Colour Blocking the Cosatto Way…
Colour has always been in season for Cosatto. We’re the maverick colouristas of the pushchair scene. You know this, (you wouldn’t be reading this if you didn’t know your brights from your blacks), we know this and the catwalks are slowly catching up. So, guess what we have gone and done. We’ve cranked up Cosatto colour-blocking a notch further this season, just to spell it out. Catwalks, feel free to follow suit.
Tired of insipid dull pushchairs? Ditto.
Too much mundane and pale? Welcome to the world of Cosatto colour.
Rock the Rainbow, Cosatto Style
Everyone knows having a baby is cause to celebrate. It’s a whole new person turning up on this planet. That is a big deal. Why would anyone hole baby up in drab dull tones? We wouldn’t dress little one in head to toe black, or design a steely grey nursery, so why the bleak pushchairs people? We want a carnival of colour to welcome little one. We love look-at-me bold brights that proclaim joyfully our precious new arrival. “Yo! I’m here”. This is the beautiful bursting beginning. Life is colour. You know it, Cosatto knows it and baby knows it. Here’s how:
• “As color vision begins to develop, babies will see red first—they will see the full spectrum of colors by the time they reach three months of age.”
http://www.bausch.com/en_US/consumer/age/babies_eye_development.aspx
• “Infants start to develop the ability to see in colors very quickly. At one week after birth, they can see red, orange, yellow and green”.
http://www.allaboutvision.com/parents/infants.htm
Phew. Thanks Professor Cosatto (take off lab coats).
But we see it more like this:
• “I can jump higher in my red stockings….I like my red stockings the best”
Red is Best by Kathy Stinson
http://www.kathystinson.com/books/books-for-early-readers/red-is-best/
Colour is Cosatto’s raison d’etre.
And now…it’s everywhere, on catwalks, high street, telly box thing, interiors…
Let Cosatto lead the roll call of colour.
We are reet excited about our yummy new colour-blocking, candy-tastic Yo! Strollers.
With sizzling colours and a clashing ‘on trend’ palette, they are just so this season sweetie. We’re northern nursery know-alls, you know. We dig a vibrant bold palette we do. Finally, after season, upon season, of muted soft tones (yawn…) the catwalks have exploded with an uproar of colour. Yippee. Yo! is the supermodel of the Cosatto catwalk (and pavement). Sweetshop brights clash with candy craziness to set your morning stroll ablaze. Pick and mix:
Strike a pose...
Fruit Salad
The Yo! fruit salad is a feast for the eyes. Yum yum…A dazzling sunburst of flamingo pink and mouth-watering tangerine. We go all sherbet dippy for this sweetie.
Mint Humbug
Bring a block of emerald drama to your streets with mint humbug. Spring into action with a flash of glossy, grassy green. Green says GO. Life in the fun lane, not the monotonous mile.
Cosatto’s Colour Crusade
You want to rock this seasons trends – why can’t little one? Be a designer-duo, cutting a cutie dash through the graphite crowd. Nothing says new baby like an all out rainbow riot.
That is all.
